What they do: Developer productivity platform for engineering teams.

Before: Product-led growth had plateaued, and early outbound felt stiff and unnatural.

What changed: We made the message sound like something an engineer would actually say — short, direct, and built around time saved, not features.

Results:

• Reply rate: 6.8%

• Positive replies: 56%

• $100K+ in active pipeline from the first six weeks

• “We finally reached technical buyers without sounding salesy.”(Still live, continuing to expand targeting and angles.)