What they do: API for instant credit decisioning.

Before: Founder was sending long, technical emails himself. No one understood what the product actually did.

What changed: We simplified everything — led with a single, specific benefit and used a conversational opener that earned attention immediately.

Results:

• Reply rate: 4.9%

• Positive replies: 63%

• $20K in revenue closed, more deals in progress

• “People finally understood what we do in one sentence.”(Still active, performance improving with each new sequence.)